I’m going to let you in on a little secret. Â Getting press for your restaurant is EASY, just do something that the press is going to want to cover. Â Honestly, it’s that simple. Â Begging the press to talk about you isn’t going to do anything and neither is hiring the best PR agent that money can buy. Â Forget about trying to figure out the bullet-proof restaurant press release. Â
Host an event. Â This can be anything from a fundraiser to a competition to holding a class. Â Get creative, then ring up the local news station with all the details. Â
If you’re making a change to your restaurant or menu that sets you heads and shoulders above the competition, your local paper is probably interested. Â Did you switch up to eco friendly operations? Â Hired a well known notable chef? Â Adding a cutting edge item to your menu?
Publicity stunts can pay off big time.  Domino’s created a #letsdolunch campaign on Twitter and reduced the price of their pizza based on the number of tweets they received by noon.
Host a fundraiser where the proceeds go to someone who is sick in your community or release a new menu lineup where the profits go to breast cancer in October. Â
ACTION STEP
Start with the low hanging fruit – take a look at what you’re already doing and come up with one or two things that the local radio show or newspaper might be interested in. Â You need to give them enough time, so look ahead in your calendar 2-3 months. Â Then pick up the phone and give them enough information to them and get that free press.
Next, be sure you’re signed up for HARO (Help A Reporter Out). Â You’ll receive emails each day with reporters who are looking for your expertise. Â
I’d love to hear what kind of publicity you’re getting in your business. Â Post a comment below and let me know what’s working for you right now.
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