The 3 Questions Your Servers Must Be Able to Answer So You Don’t Lose Sales
A guest asks, “What’s the best thing on the menu?” and your server says, “Everything is great.” It’s not helpful. It’s actually frustrating. And worse, it costs you money.
A guest asks, “What’s the best thing on the menu?” and your server says, “Everything is great.” It’s not helpful. It’s actually frustrating. And worse, it costs you money.
Last year, I reviewed Hawaiian Bros and loved everything about it. Simple menu. Easy ordering. Fast service. The kind of place I’d eat at weekly. This past weekend, I went back. They added wraps. Big bowls. Little bowls. Build-your-own options. Loyalty programs that didn’t work. Menu items with confusing Hawaiian names and no descriptions.
You don’t have to wait two decades for your restaurant to become the neighborhood go-to. Most owners think becoming a “classic” takes years of building reputation, refining the concept, and hoping the community eventually adopts you.
Want to know the #1 position that determines how much money you’ll make tonight? It’s not your chef. It’s not your bar manager.
Think you need to be in your restaurant 24/7 to keep it running smoothly? In part 2 of my chat with Michael Thibault from DFY Marketing Systems we share the story of a restaurant owner who spends four months a year away from his restaurant and still maintains exceptional operations.
How does an 85 seat sports bar in the middle of Wisconsin bring in $4M a year in sales? Michael Thibault from DFY Marketing Systems and I were catching up and I hit record on our conversation because it was too good not to share with you guys.
There’s a point where trying harder stops helping. You reorganize. You tweak systems. You move things around. You tell yourself once this one thing is fixed, everything will feel lighter. But it doesn’t.
No, the industry isn’t crashing. Most restaurants are just flat but a handful of them are up slightly.
So if you’re watching your sales drop, it’s not the economy and it’s totally fixable.
How many times have you given your team member a simple task … restock something, call a vendor, go check the cooler … only to find out it never got done.
Even the best orchestra in the world needs a conductor to keep everyone in sync. Your restaurant is no different.
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