Why Expansion Might Be Killing Your Restaurant Profits
Having a baby won’t save a marriage and opening another location will not fix a broken restaurant. In fact, adding more locations might actually create an even smaller margin.
Having a baby won’t save a marriage and opening another location will not fix a broken restaurant. In fact, adding more locations might actually create an even smaller margin.
Communication in a restaurant is hard. No one starts at the same time, everyone has a different day off. I remember how frustrating it was to never hear about the changes that were made on my days off or to find out about updates to a catering event AFTER it had already started.
If you’re finally delegating tasks but they either aren’t getting done or aren’t getting done right, you might need a crash course on how to properly delegate tasks so they get done exactly how you want them.
Phantom labor is one of the biggest profit leaks in restaurants and most owners don’t even know it’s happening.
A guest asks, “What’s the best thing on the menu?” and your server says, “Everything is great.” It’s not helpful. It’s actually frustrating. And worse, it costs you money.
Last year, I reviewed Hawaiian Bros and loved everything about it. Simple menu. Easy ordering. Fast service. The kind of place I’d eat at weekly. This past weekend, I went back. They added wraps. Big bowls. Little bowls. Build-your-own options. Loyalty programs that didn’t work. Menu items with confusing Hawaiian names and no descriptions.
You don’t have to wait two decades for your restaurant to become the neighborhood go-to. Most owners think becoming a “classic” takes years of building reputation, refining the concept, and hoping the community eventually adopts you.
Want to know the #1 position that determines how much money you’ll make tonight? It’s not your chef. It’s not your bar manager.
Think you need to be in your restaurant 24/7 to keep it running smoothly? In part 2 of my chat with Michael Thibault from DFY Marketing Systems we share the story of a restaurant owner who spends four months a year away from his restaurant and still maintains exceptional operations.
How does an 85 seat sports bar in the middle of Wisconsin bring in $4M a year in sales? Michael Thibault from DFY Marketing Systems and I were catching up and I hit record on our conversation because it was too good not to share with you guys.
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