Stop Overcomplicating Your Restaurant Menu (You’re Losing Customers)

Stop Overcomplicating Your Restaurant Menu (You’re Losing Customers)

Last year, I reviewed Hawaiian Bros and loved everything about it. Simple menu. Easy ordering. Fast service. The kind of place I’d eat at weekly. This past weekend, I went back. They added wraps. Big bowls. Little bowls. Build-your-own options. Loyalty programs that didn’t work. Menu items with confusing Hawaiian names and no descriptions.

How to Become the Go-To Restaurant in Your Neighborhood

How to Become the Go-To Restaurant in Your Neighborhood

You don’t have to wait two decades for your restaurant to become the neighborhood go-to. Most owners think becoming a “classic” takes years of building reputation, refining the concept, and hoping the community eventually adopts you.

How to Build a Restaurant Team That Runs Without You

How to Build a Restaurant Team That Runs Without You

Think you need to be in your restaurant 24/7 to keep it running smoothly? In part 2 of my chat with Michael Thibault from DFY Marketing Systems we share the story of a restaurant owner who spends four months a year away from his restaurant and still maintains exceptional operations.

How to Know When It’s Time to Quit

How to Know When It’s Time to Quit

There’s a point where trying harder stops helping. You reorganize. You tweak systems. You move things around. You tell yourself once this one thing is fixed, everything will feel lighter. But it doesn’t.

Why Your Sales Are Down

Why Your Sales Are Down

No, the industry isn’t crashing. Most restaurants are just flat but a handful of them are up slightly.
So if you’re watching your sales drop, it’s not the economy and it’s totally fixable.

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