Most restaurant owners talk about “building their brand”, but what they’re really doing is working on branding.

And the two aren’t the same thing.

Your brand is what customers say about you.
Your branding is what you say about you.

In this video, I met up with the amazing Michael Hunter to break down the difference between the two, why it matters, and how it affects everything from your menu to your marketing.

We’ll also look at a real-world example of a restaurant that knows exactly who it serves and isn’t afraid to turn away the wrong guests.

If you want more of the right customers, better reviews, and a reputation that matches the experience you actually deliver, start here!