Increase Profits 10.3% in One Week without
Spending a Dime on Marketing!

Summary

Mission statements are thought to be important when communicating what your restaurant stands for. But I actually hate them and In this week’s video I will tell you what to do instead.

To learn more please either watch the video above, read the transcript or listen to the podcast below.

PODCAST

TRANSCRIPT

Read the Video Transcript by Clicking Here...

At some point in time somebody has talked to you about a mission statement and how you need a mission statement in your restaurant to communicate to the public what you stand for. I used to be one of those guys…but I have changed my ways.  

You don’t need a mission statement in your restaurant, you need something called a promise.

In your business you need at least two, maybe three kinds of promises: customer promises, employee promises or business/operation promises if you’re a larger business with shareholders or partners. At the minimum, replace a mission statement with one well written customer promise.

The difference of a Promise:

I discovered this is about a year ago I was working with a client asking him some questions about his pizza restaurant and how his restaurant is gonna be better or different than all the others. He said “We’re gonna have better customer service”!  Then I asked him what that means. He starts talking about it but none of it meant anything to me.

Then, I told him to tell me a promise you’re gonna make to a customer and he said: “I want to be the the pizza restaurant for families, a place where families feel comfortable”. With a little more work, we created the promise:  

We promise to love your children, even when you don’t (any parent will understand this).

That become the start of a list of promises for all his customers to read.

Through research I see that some newer companies have started to make customer promises instead of mission statements.

Here are a few of my favorites.

  • We will always call your order by first name with a friendly smile.
  • If it’s not exactly what you wanted we’ll make it right.
  • We won’t start cooking till you order.

These are promises and they make people feel safe, they give people freedom to try new things.  I get excited when I hear customer promises.  It lets me know they care!

Final Thoughts:

I highly encourage you go back to the previous video if you haven’t watched it yet about vision, mission, goals, projects, tasks and action items. Replace mission with promises and figure out what your vision is then write some promises to your customers. Write some promises to your employees, if you’re struggling attracting the best employees maybe you’re not clear enough at how well you want to treat them.

If you have some partners or some investors maybe some business promises like: We promise to provide financial statements by the fifth day of every month”,  “We promise to be open and transparent with all business dealings”. Something that makes your investors feel safe.

Put your promises on a wall and your website where customers can see them.

Your Next Step

I hope this was helpful! I hope you loved it! If you did, will you go ahead and smash the little blue like button just below video. Will you also share this with your other restaurant friends? Tell them how awesome this video was so I can keep providing this great content for you at no charge. That’s the only way I am able to keep doing this.   Please also leave a comment or ask me a question below this video. I promise to respond to you personally within 24 hours. If you are not already on my email list and would like to get great content delivered to your email box weekly, then please sign up for my email list! Have a wonderful Day!

LET’S CONNECT

YOUTUBE

Subscribe to my channel for more free videos!

FACEBOOK

Follow me to get daily updates and happenings!

TWITTER

Its just kind of fun to tweet!

INSTAGRAM

Let’s share some beautiful pictures!

LINKEDIN

There is a lot of cool stuff happening over here!

QUESTIONS & COMMENTS:

Please leave your comments or questions below, I promise to respond to every one personally!