This quote from Rockefeller can be a difficult one to understand, so let me illustrate it with a story. I am often hired to evaluate restaurant menus. I take a long look and then ask my client if their menu is attracting a certain type of customer. The client often agrees. So I ask them if this is the type of customer they want to attract. Often they say no. So, I suggest removing X, Y, Z from the menu, and adding A, B, C. They say, oh, wait, X, Y, Z are some of our best sellers – we can’t get rid of them. I then have to go back to asking if those items attracting the customer they want. It can be a hard reality check.

I understand the risk and fear involved with change. But as Rockefeller so elegantly says, you “have to give up the good to go for the great.” Most people are simply too afraid to let go.

But if you are not happy with what you have now, you have to do something different or you will wind up on an endless merry-go-round. This usually means getting rid of something that’s working now to get something that will work better in the future.

Action Step:

I highly recommend reading the book The One Thing by Gary Keller and Jay Papsan. Find the one thing you could do in your restaurant to dramatically change the destiny of future profits and performance of your restaurant. This one thing could mean making a change that is scary or uncomfortable, but in the end it will help you to level up and reach new heights with your business.

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