Summary

I love how hard the restaurant business is. If it was easy, everyone would be succeeding at it. But it’s hard! There is an enormous amount of failure because it’s hard, but that gives you a huge advantage if you are willing to do the work!

To learn more please either watch the video above, read the transcript or listen to the podcast below.

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TRANSCRIPT

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Today I want to talk to you about a concept that’s called Digging In and I’ll explain more in a second.

Hey everybody my name is Ryan Gromfin and I’m an author, speaker, chef, restaurateur and I’m the founder of www.TheRestaurantBoss.com as well as www.RestaurantProfitandPerformance.com.

This video is about something that I call Digging In.  I’m going to explain Digging In here, and what I mean by that.  It’s about putting everything you have into it.

Most people just don’t put in the work. You know, the restaurant business is tough. We know the restaurant business is hard. But honestly that’s what I love about the restaurant business.

The Restaurant Business is Hard

I love how hard it is. Because if it was easy? Everyone would be succeeding at it. But because it’s hard? There is an enormous amount of failure—and why is there that large amount of failure? It’s because people don’t put in the work. They don’t Dig In—they don’t stay as late as they have to. They don’t get into it. I’m talking about the details, the nitty-gritty, not just like oh I stayed late and I worked hard today. But I mean like digging in!

I love that the restaurant business is hard. You should love the restaurant business is hard. Because you can have a huge advantage over everyone else. If you just dig in a little bit more. Do a little bit more of the work. Get a little better at your finances. Get a little better customer service. Serve a little better food. Stay that extra hour. Do whatever it takes.

DIG IN

If there’s something in your restaurant business that you’re not happy with right now? It’s because you haven’t dug into it. If you don’t like the finances. If you’re not making enough money? Dig in! If you don’t like the food coming out of your kitchen? Dig in! If you don’t like the customer service of the reviews that you’re getting online? DIG IN! If you don’t like the way that that servers are treating each other, or the quality of food that you’re getting from a vendor; or anything… If there is anything in your restaurant that you don’t love right now—that you don’t think is as good as it could be. That you don’t think is the best! It’s only for one reason.

The reason is only that you haven’t dug in…

Your Next Step

I hope this was helpful! I hope you loved it! If you did, will you go ahead and smash the little blue like button just below video. Will you also share this with your other restaurant friends? Tell them how awesome this video was so I can keep providing this great content for you at no charge. That’s the only way I am able to keep doing this.   Please also leave a comment or ask me a question below this video. I promise to respond to you personally within 24 hours. If you are not already on my email list and would like to get great content delivered to your email box weekly, then please sign up for my email list! Have a wonderful Day!

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