Most restaurants HOPE their customers had a great time and PRAY they’ll remember to come back. Today’s Out of the Weeds guest, Matt Plapp, is on a mission to change that!
Not -to-miss video highlights:
4:12: 600-800 more people is all it takes to drive sales up
6:08: Nothing’s changed when it comes to marketing
7:45: The old-school guys had it right!
9:45 – Marketing that doesn’t suck
10:58 – $10 off vs FREE steak. Which would you want?
12:50 – The numbers prove FREE works
15:45 – 25-30% increase in opt-ins. Say what?!
16:30 – Finally, what’s up with the growler!
19:15 – How can you get people to stop and take action?
23:42 – Introduce people to offers vs coupons
27:29 – Do you understand where customers come from?
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