Here’s a dirty little secret for you.

People are always coming up with brand new ideas. But being first to market isn’t necessarily the best idea .. the honor of “best” goes to the person who executes it the best.

Don’t believe me? Let’s look at hamburgers.

You see these new burger joints popping up all over the place and they are killing it. Is it because the idea of a hamburger is new, exciting and brilliant?

Hell no.

They just happen to be doing it so much better than the other burger joint.

Action STEP:

Remember that the idea is already in your restaurant.  Look for something you can do BETTER, not something you can create a brand new idea for.



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