I often preach PARTNERSHIP marketing as a way to expose your restaurant to customers from other businesses.  Its cheap, effective, targeted and if you partner with the right businesses there is already a level of trust.

Why not partner with your Restaurant Guests?

First, I need to give a shout out to my friends over at Stacked Food Well Built for coming up with this idea.

They are giving every guest that is part of a Holiday Party hosted at their restaurant this year a $5 gift card. Chances are many of those guests have NOT eaten at their restaurant and now they have a reason to come back.

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This takes my old trick of giving away a gift card to everybody who buys a gift card to a whole new level. In one transaction, you can pick up 10, 20, 30 or more new customers for $5 each… It’s a no brainer for your restaurant this holiday season.

Plus, as an added bonus, these new customers are likely going to come back to use theirs gift cards early in the new year when your business is slower.

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