Increase Profits 10.3% in One Week without
Spending a Dime on Marketing!

Summary

What is your competitive advantage? What one thing can you do better than anyone else in your industry? This week I share my take on Mighty Fine Burgers. I bet you can’t guess what makes them, well mighty.

To learn more please either watch the video above, read the transcript or listen to the podcast below.

PODCAST

TRANSCRIPT

Read the Video Transcript by Clicking Here...

Introduction:

Last week we talked about how In-N-Out’s competitive advantage is efficiency, and how one of my client’s competitive advantage is their creativity. Now I want to introduce you to another burger chain that was started in Austin, TX, called Mighty Fine. Despite what you might be thinking, Mighty Fine’s competitive advantage is not their burger. Don’t get me wrong, it’s a fantastic burger and I love it. Actually, it’s beyond great and at a pretty fair price (it’s a little pricey for a quick service restaurant).

The Mighty Fine Advantage:

Mighty Fine grinds their own meat with a big mixer grinder, they shape their patties two to four times a day, and their burger meat is bright red because that meat was ground maybe two hours before it gets cooked. They cut their own french fries, and I have to say that they’re pretty awesome french fries. They also bread their own onion rings and bake their own buns. And all of this is done in their restaurants.

So their competitive advantage is good luck, as in good luck competing with that. But seriously, their competitive advantage isn’t the $10,000 they spent on the mixer grinder or the $10,000 machine that breads their onion rings. Their competitive advantage is that they know how to hire and train staff better than you. You can try this and spend $1.5M to $2M and open up a restaurant right next door to them and they’ll laugh in your face – I don’t say this because I don’t want you to succeed, but because you’re probably not going to be able to find and train staff the way Mighty Fine does. Sooner or later you’re going to struggle, be at your restaurant day in and day out, and you’re going to get tired and just go back to your old ways.

Their competitive advantage helps them do things that other restaurants can’t because they are so good at finding, recruiting, hiring, training and developing talent. This leads them to be able to do all the things that we wish we could in our restaurants, but instead you are struggling to find staff who even show up on time to flip a frozen burger and cook frozen fries.

Final Thoughts:

This isn’t about how we train staff, it’s about you finding your competitive advantage. I’ve now given you three examples in the industry:

  1. Efficiency: In-N-Out (limited menu to focus on what they do best)
  2. Creativity: My client (always being ahead of everybody else.)
  3. Staff Development: Might Fine (training and recruiting.)

Think about your competitive advantage. What can you do with that competitive advantage that no one else can do so you can skyrocket in this industry. Everyone will look at you and want to copy you, but they won’t be able to because you are so good at this one thing. Speaking of the one thing, checkout this book report on did a book called, the one thing.

Hope you enjoyed this week’s video I look forward to bringing you another one just like it next week.

Your Next Step

I hope this was helpful! I hope you loved it! If you did, will you go ahead and smash the little blue like button just below video. Will you also share this with your other restaurant friends? Tell them how awesome this video was so I can keep providing this great content for you at no charge. That’s the only way I am able to keep doing this.   Please also leave a comment or ask me a question below this video. I promise to respond to you personally within 24 hours. If you are not already on my email list and would like to get great content delivered to your email box weekly, then please sign up for my email list! Have a wonderful Day!

RESTAURANT COMPETITIVE ADVANTAGE PART 1

What’s your competitive advantage? The one thing that makes you unique, special, and successful. This is one question to answer out of the box! Watch today’s video tip to learn more about what I mean by this.

LET’S CONNECT

YOUTUBE

Subscribe to my channel for more free videos!

FACEBOOK

Follow me to get daily updates and happenings!

TWITTER

Its just kind of fun to tweet!

INSTAGRAM

Let’s share some beautiful pictures!

LINKEDIN

There is a lot of cool stuff happening over here!

QUESTIONS & COMMENTS:

Please leave your comments or questions below, I promise to respond to every one personally!