As a restaurant owner, you’re constantly thinking about how to improve your business and stay ahead of the competition. But what if the key to success isn’t just being better than other restaurants, but simply being different?

In my latest video, I share tips and examples on how to differentiate your restaurant from the competition so you can stand out simply by doing things a little differently.

I’ll cover how popular chains like McDonalds, In and Out, P.Terrys, Wendys, and Arbys have succeeded in being different, not necessarily better.