Today I am sharing one of my favorite restaurant marketing tips: Limited Time Offers (LTOs).
LTOs are very popular in the restaurant industry, but you may not be familiar with the term or how to properly create them. Basically, a LTO (limited time offer) creates scarcity, and that scarcity creates FOMO (fear of missing out) and that FOMO leads to sales.
Must See Video Highlights:
1:05: What the heck are LTOs?
1:15: PSLs from Starbucks are LTOs!
1:49: How my sushi restaurant client used LTOs to boost Monday sales
3:00: LTOs create FOMO (fear of missing out)
4:33: LTOs force your customer to take action because of scarcity!
5:47: What LTOs can you offer in your restaurant?
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