How the Right Music can Increase Restaurant Profits

How the Right Music can Increase Restaurant Profits

Most restaurants only use background music for ambiance and atmosphere purposes, but music can also be utilized to increase a restaurant’s profits.  Music has the power to influence customer perceptions and emotions, which can increase table turnover, influence price...

Should You Close your RESTAURANT Early on Slow Days?

Should You Close your RESTAURANT Early on Slow Days?

If you have thought about closing your restaurant early on slow day, cutting back hours or even closing for an entire day, then I want to share some facts about why you should keep your restaurant open…in fact, I think you should add more hours!

Get Restaurant Customers to Come Back Again QUICKLY

Get Restaurant Customers to Come Back Again QUICKLY

What kind of an impact would it have on your bottom line if a few of your restaurant customers came back more often, like the next day? Or, what if you could get more of your restaurant customers who love your lunch to try dinner with the family.

Everybody is on the Restaurant Marketing Team

Everybody is on the Restaurant Marketing Team

A new customer walks through your door thanks to a well-placed ad in a local newspaper and you’re ready to chalk up a win for the Big Picture marketing strategy. You were thrilled with those positive Yelp reviews and now it seems equally exciting that a paid ad works, too.

Is Your Restaurant Social Media ‘Friendly’?

Is Your Restaurant Social Media ‘Friendly’?

Is your restaurant a ‘selfie safe zone’? Just this past weekend, I saw a couple old enough to be my grandparents taking a selfie in front of a restaurant and then posting it Facebook.

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