“Don’t Let Perfect be the Enemy of Good”

“Don’t Let Perfect be the Enemy of Good”

Often times we have a great idea and the excitement produces a rush of adrenaline.  We are so pumped with energy that we can work extra hours, sleep less and never get tired.  Then when we start to work on the details, reality sets in.  All of a sudden we get...

6 Common Restaurant Customer Service Mistakes

6 Common Restaurant Customer Service Mistakes

Executing the basics well in restaurant customer service will always make a positive impact on your bottom line. These six mistakes may seem obvious but think about this, the best athletes in the world are the best in the world, because they practice the basics more than anybody else…

Get Restaurant Customers to Come Back Again QUICKLY

Get Restaurant Customers to Come Back Again QUICKLY

What kind of an impact would it have on your bottom line if a few of your restaurant customers came back more often, like the next day? Or, what if you could get more of your restaurant customers who love your lunch to try dinner with the family.

Everybody is on the Restaurant Marketing Team

Everybody is on the Restaurant Marketing Team

A new customer walks through your door thanks to a well-placed ad in a local newspaper and you’re ready to chalk up a win for the Big Picture marketing strategy. You were thrilled with those positive Yelp reviews and now it seems equally exciting that a paid ad works, too.

Is Your Restaurant Social Media ‘Friendly’?

Is Your Restaurant Social Media ‘Friendly’?

Is your restaurant a ‘selfie safe zone’? Just this past weekend, I saw a couple old enough to be my grandparents taking a selfie in front of a restaurant and then posting it Facebook.

Partner with your Restaurant Guests this Holiday Season

Partner with your Restaurant Guests this Holiday Season

I often preach PARTNERSHIP marketing as a way to expose your restaurant to customers from other businesses. Its cheap, effective, targeted and if you partner with the right businesses there is already a level of trust.

How to Avoid The Stress and Overwhelm of Owning a Restaurant

How to Avoid The Stress and Overwhelm of Owning a Restaurant

Owning a Restaurant can be very stressful and overwhelming. I want to Share with you a system you can use in your restaurant to help you lower your food cost, lower your beverage cost, handle difficult employees, improve your restaurant marketing, increase profits or just get some more freedom in your life.

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